Streaming giant Netflix has announced that it has partnered with American automaker General Motors (GM) to include more electric vehicles (EVs) in its shows and movies. The partnership aims to provide EVs the “stage they deserve”, the streaming giant said in a blogpost on Thursday.

“In 2021, GM launched the ‘Everybody In’ campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement.” Now, Netflix is joining the movement and will increase the presence of EVs in its produced shows and films, where relevant, while also taking steps to enable more sustainable productions.

“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said Deborah Wahl, chief marketing officer, GM Global.

Read more: https://www.business-standard.com/article/entertainment/streaming-giant-netflix-gm-partner-to-include-more-evs-in-shows-movies-123020300491_1.html